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Advertise With Pride

At Pride Radio, advertising is more than just airtime — it’s about connection, community, and meaningful impact.

Pride Radio is an award-winning LGBTQ+ community radio station, broadcasting across the North East on 89.2FM and DAB, and streaming across the UK and worldwide via app, smart speakers, and online platforms. 

Launched in 2010 and based at the ONE Centre — the North East’s dedicated LGBTQ+ hub, Pride Radio has built a loyal and diverse audience through a mix of music, live shows, conversation, and community-led content. 

 

Ways to work with Pride Radio

  • Radio Advertising

    Connect with engaged LGBTQ+ audiences through targeted campaigns on Pride Radio, reaching listeners who value community, culture, and inclusion.

  • Sponsorship Opportunities

    Position your brand at the heart of Pride Radio by sponsoring shows, key features, and standout programming moments that resonate with our audience.

  • Competitions & Promotions

    Boost engagement and capture valuable data through presenter-led competitions, giveaways, and interactive audience campaigns.

  • Digital & Social Campaigns

    Amplify your message beyond the airwaves with integrated campaigns across Pride Radio’s website, social media platforms, newsletters, and app.

  • Video & Podcast Content

    Bring your brand to life through visual podcasts, branded interviews, and engaging digital content designed for sharing and impact.

  • Events

    Collaborate with Pride Radio on live events, activations, and community-led experiences that put your brand directly in front of LGBTQ+ audiences.


Why Brands Choose Pride Radio

Pride Radio is more than a radio station - it is a trusted community platform.

We:

  • Amplify LGBTQ+ voices and stories
  • Partner with organisations including NHS services, charities, and education providers
  • Deliver campaigns focused on health, wellbeing, equality, and social impact
  • Support charities and community groups through free airtime and campaigns

Advertising with Pride Radio positions your brand as:

  • Inclusive
  • Community-driven
  • Authentically aligned with purpose

 

Brand Endorsements

Pride Radio works with a diverse range of partners — from major regional organisations to grassroots initiatives — all aligned with inclusion, visibility, and impact.

Our collaborations span:

  • Public sector organisations (including NHS partnerships) 
  • Regional institutions and venues
  • Charities and non-profits
  • Community-led organisations
  • Creative and cultural platforms

These partnerships go beyond advertising - they are long-term relationships built on shared values and community impact.

 

Advertising Made Simple

Advertising on Pride Radio is easy, quick, effective, and affordable - and if you’re new to advertising, we’ll support you every step of the way.

Every campaign includes:

  • 30-second professionally produced advert
    (script, voice-over, and licenses included)
  • 8 primetime plays per day (7am–9pm)
  • 2 additional overnight plays per day (9pm–7am)

 

Campaign Packages

Four-week campaign – £495 + VAT

  • 280 total advert plays

Eight-week campaign – £895 + VAT

  • 560 total advert plays

Twelve-week campaign – £1195 + VAT

  • 840 total advert plays

 

Take a Look At Our Featured Campaign

Top 40 Community Voices is a flagship Pride Radio campaign designed to celebrate and amplify the people and organisations shaping the North East.

What made it powerful:

  • 40 organisations featured across the region
  • Professionally produced adverts recorded in-house
  • Broadcast across FM, DAB, and digital platforms
  • Extended reach through social media and community engagement
  • Focus on real voices, real stories, and lived experiences

This campaign reflects what Pride Radio does best —
using media as a tool for visibility, storytelling, and social change.

 

Our Reach

Pride Radio delivers a strong multi-platform audience, combining traditional broadcast with global digital access:

  • 89.2FM / DAB: 59,832 weekly listeners
  • Digital / Online: 131,175 weekly listeners
  • Total weekly reach: 191,007 listeners

But the reach goes even further.

Pride Radio is:

  • Accessible across the UK via apps, TuneIn, and smart speakers
  • Streamed globally, with listeners tuning in from over 127 countries
  • Reaching audiences even in regions where LGBTQ+ voices are rarely heard

This means your campaign is not just local - it has regional strength, national accessibility, and global impact.

 

Pride Radio doesn’t just broadcast - it connects, amplifies, and makes a difference.
When you advertise with us, your brand becomes part of something bigger.

Get in Touch!